3 June 2023
The Chen Family Embraces Future with United Elevér: A Successful Blend of Tradition and Innovation in Wealth Management.
The Chen family, a well-established name in Chiness real estate market, faced a generational divergence in investment strategy.While the senior Chens, Mr. Wei and Mrs. Lily, had built their fortune on traditional real estate, their children, Alex and Sophia, were drawn to the potential of Web 3.0 and tech-related startups as they all grown up in Melbourne. The younger Chens were not only interested in investing in these areas but also keen on direct involvement in the burgeoning tech scene, a concept that was met with apprehension by their parents.
Solution that we provide:
United Elevér stepped in to provide a solution that bridged these contrasting investment philosophies. Recognizing the potential to harmonize the family’s traditional acumen with innovative opportunities, we proposed a multi-faceted approach:
Educational Workshops and Family Governance: We facilitated educational sessions for the entire Chen family, focusing on the emerging trends in technology and the potential of Web 3.0. These workshops helped demystify the tech sector for Mr. and Mrs. Chen and allowed for the establishment of common ground.
Strategic Portfolio Diversification: United Elevér advised on a balanced approach to portfolio diversification, maintaining a strong foundation in real estate while allocating a portion of the assets to tech investments, thereby mitigating risk through diversity.
Involvement in VC Fund: To address Alex and Sophia’s aspirations and to provide them with hands-on experience, we offered them observer roles in our own Web 3.0 VC fund. This allowed them direct exposure to the venture capital process and startup ecosystem, aligning with their interests in tech entrepreneurship.
Tailored Investments and Mentorship: Leveraging our VC fund and extensive network, we facilitated targeted investments in tech startups and Web 3.0 projects, ensuring they aligned with the Chens’ new investment strategy. Additionally, we provided mentorship and guidance to Sophia for her own tech startup ambitions, connecting her with industry experts and potential collaborators.
The tailored strategy provided by United Elevér successfully unified the Chen family’s investment goals. The senior Chens gained confidence in the new diversified investment approach, while Alex and Sophia benefited from direct involvement in the tech sector through the VC fund. This not only ensured the continued growth of the family’s wealth but also fostered a new era of entrepreneurial spirit and technological engagement, positioning the Chens as a forward-thinking family in both traditional and modern investment arenas.